Showing posts with label Snapdeal. Show all posts
Showing posts with label Snapdeal. Show all posts

Sunday, March 5, 2017

CAMPAIGN TO COMMUNALISE DISCUSSIONS ON HINDI CINEMA / FILM FATALE: COLUMN PUBLISHED IN THE HINDU BUSINESSLINE

THERE ARE NO “HINDU ACTORS” & “MUSLIM ACTORS”, PLEASE!

The past three years have witnessed a blatant effort by communal forces to infiltrate viewer and reviewer responses to Hindi films

By Anna MM Vetticad

“Is not this same white missionary beach that gave 4 stars to raees, a movie on an anti-national Moslem terr0rist? Any Hindu actor’s movie, this hater tries to pull it down!” (sic)

This comment was one of many that appeared below my review of the Hindi film Jolly LLB 2, starring Akshay Kumar, published on Firstpost this month. If it weren’t so venomous, it would be funny. A friend with a vivid imagination says “missionary beach” conjures up visions of hanky panky in the sand — an experience I cannot claim to have had. Just as I did not give Raees a four-star review, I rated it 2.5 stars. Whatever. The truth, as you know, is irrelevant to propagandists. They prefer what Donald Trump’s aide Kellyanne Conway describes as “alternative facts”.


So what’s new? After all, falsehoods and personal attacks against critics in the virtual world are as old as the day websites first opened their comments sections to the public. The preceding paragraphs signal a relatively recent trend in online animosity though, evidenced by the pigeon-holing of Kumar.

 “Hindu actor” — what does that even mean? A man may simultaneously be Hindu and an actor, but to place the two words side by side is as reductive and demeaning to his craft as tags like “woman journalist”, “gay filmmaker”, “Dalit writer” and “black singer” when used outside discussions on discrimination.

If you have been around long enough, this labelling may remind you of Hrithik Roshan’s smashing debut in 2000, which led to some distasteful right-wing cheer at the arrival of a “Hindu superstar”. The dominance of the three Khans in the Hindi film industry had been a sore point with the Hindu Right for a while, but the political atmosphere was different back then, and the attempt to celebrate an actor’s religious identity remained on the margins of our collective existence.

That began to change with the BJP and Narendra Modi’s general election victory in 2014. The subsequent flow of the ruling party’s Internet battalions into the film criticism space turned into a flood in 2015, when Aamir Khan and Shah Rukh Khan both publicly condemned religious intolerance. Since then, these trolls have unrelentingly exhorted viewers to boycott — and critics to slam — films starring “Muslim actors” Aamir and Shah Rukh, and to back “Hindu actors” Ajay Devgn, Hrithik Roshan and Kumar.

How can we know that these are BJP supporters, you ask? Because their vocabulary and behaviour patterns have consistently mirrored BJP trolls, and mimicked the party and government’s reaction to these stars. For instance, online workers goaded “nationalists” to boycott Snapdeal, since Aamir was its brand ambassador, and Dilwale, since it starred Shah Rukh, even as the sarkar engineered the termination of Aamir’s association with the Incredible India campaign and bullied Snapdeal into leaving him.

Meanwhile, these trolls have largely spared the other Khan, Salman. BJP insiders admit that this is one of Salman’s many rewards for his proximity to the PM and silence on the government’s shenanigans.

The repulsive communal profiling of Hindi film stars peaked this January
 when the SRK-starrer Raees
 clashed in theatres with Kaabil featuring Roshan. Online troops demanded that “nationalists” should skip Raees and make Kaabil a hit, while BJP national general secretary Kailash Vijayvargiya batted for Kaabil with
 this obtuse tweet he claimed
 was about demonetisation: “The #Raees who are not for the coun
try are of no use. We should all 
stand with a #Kaabil (worthy) patriot.”

As I write this column, I call up fellow critics to ask what they make of this ugly scenario. Raja Sen, whose reviews began appearing on Rediff in 2004, tells me, “The Hindu-Muslim divide among fan responses existed earlier too, but it was only one of many polarities including regionalism which one encountered as a journalist online. Now though, religion dominates responses to reviews. It is often clear that these people are not even paying attention to what you have written and that they are not necessarily film fans or mobs hired by some star’s PR, but may well be members of Chairman Modi’s orange army.”

Suparna Sharma, film critic for The Asian Age, offers this analysis: “Today’s online trolls attacking critics based entirely on the religion of certain stars are simply an extension of the ongoing campaign to communalise everything — the food we eat, the clothes we wear, how we vote, whether we stand for the national anthem or not... Unfortunately for them, and fortunately for us, box-office is secular. So while politicians and their Sanghi trolls can hound out, say, Pakistani actors from a film, they can’t really keep people out of theatres. I’d like to believe that critics, but more than them, audiences who queue up to buy tickets with their hard-earned money and commit two-three hours to a film, are above this sort of bunkum.”

Still, it is important to vocally condemn this well-strategised endeavour to infiltrate our reactions to cinema, because we cannot risk having well-meaning viewers and reviewers go the way of many political journalists, and subconsciously self-censor their public statements to avoid abuse. We live in a world where even shamshaan ghats (cremation grounds) and kabristaans (cemeteries) are being politicised. In this world, more than ever, it is important too to remind bigots that for a true cinephile, there are no “Hindu actors” and “Muslim actors”; there are only actors, characters, stories and films.

(This article was published in The Hindu Businessline’s BLink on February 25, 2017.)

Link to column published in The Hindu Businessline:


Previous instalment of Film Fatale: Ignoring the jana in Jana Gana Mana


Photographs courtesy:





Saturday, October 8, 2016

BOYCOTT OF PAKISTANI ACTORS / FILM FATALE: COLUMN PUBLISHED IN THE HINDU BUSINESSLINE

HEY, RIGHT-WINGERS, LEAVE THE ARTS ALONE

The post-Uri demand for a boycott of Pakistani actors calls for a crucial debate. One rider: let’s ditch the cliches in the current liberal discourse on freedom of expression.

By Anna MM Vetticad


So a once-popular singer — I will not sully this column by naming him — has expressed his ‘nationalism’ by tweeting thus about Bollywood director Karan Johar’s association with Pakistani actor Fawad Khan: “Another #lovejihad .. Mehbooba #KaranJohar is in depression ..pak lover fawad ditched bechari Mrs @karanjohar khan” (sic). The comment is designed to mock Johar for his assumed sexual orientation and for a brush with ill-health that he discussed in a recent interview.

Homophobia and inhumanity are apparently the new measure of patriotism in India.

This salvo was fired just days after the Indian Motion Picture Producers’Association (IMPPA) called for a ban on Pakistani artistes and technicians in response to the recent terror attack on Uri that killed 20 Indian soldiers. IMPPA’s decision came shortly after the right-wing Maharashtra Navnirman Sena (MNS) reportedly issued an ultimatum to Pakistani artistes to leave India within 48 hours.

It is not this column’s contention that people do not have a right to their boycotts. The question under discussion here is the right of individuals and organisations to coerce others into following suit.

IMPPA, for instance, should not curb filmmakers who wish to work with Pakistanis, MNS should be punished for acting as an extra-Constitutional authority, and its veiled threats of violence ought to be condemned. Hindustan Times reported on September 23 that the party has “kick-started protests against Karan Johar’s film Ae Dil Hain (sic) Mushkil as it stars Pakistani actor Fawad Khan... MNS vice-president Shalini Thackeray said wherever shooting for films or tele-serials with Pakistani actors was on after the deadline, MNS activists would go and stop them.” Anyone who knows their track record knows what that means.

Let us be very clear about one point: freedom of expression includes the right to boycott artistes you are politically 
opposed to for reasons unrelated to their work, however illogical, irrational or even foolish your approach might be. Unfortunately, liberals in India have become so used to violence-prone religious and political bodies targeting art over the years, that now every critical response to art or an artist is being mindlessly described as an attack on freedom of expression. It is not.

Since abuse, personal attacks,
 threats and violence against artists are second nature to fundamentalists, it has become a reflex action for liberals to cry “free speech” in response to every move involving artists, even non-violent moves, by extreme right-wingers. This has brought the discourse on free speech to an all-time intellectual low in recent years, following the mainstreaming of fundamentalist forces in Modi’s India.

So when the Hindutva brigade uninstalled the Snapdeal app in droves to protest brand ambassador Aamir Khan’s observations on intolerance in India, some liberal journalists went to the extent of dubbing their campaign “commercial terrorism”. Actually, for a change, these right-wingers were acting within their rights. Their indifference to Aamir’s concerns was inconsiderate, and their communal epithets for him were repulsive, but they did have a right to boycott brands he endorses. All pressure tactics cannot be deemed coercive and the word “terrorism” should never be used lightly.

This unthinking stance by liberals has harmed the very causes they seek to uphold. And so it was that when some writers opted out of the Bangalore Literature Festival 2015 because one of the festival organisers had, among other things, decried the award wapsi campaign, the writers were dubbed “intolerant” by the same media. “Intolerant”? Because they exercised a democratic right to withdraw from an event?

I am not getting into a debate here on the value of India-Pakistan cultural exchanges. Our artistic ties have played a role in maintaining goodwill among the citizenry even when political forces have tried to breed hate, but that is a separate discussion. This column is simply a reminder that each of us should be free to non-abusively, non-threateningly, non-violently protest – in  political, social and cultural matters – in whichever way we deem fit, and that neither IMPPA nor MNS should impose their choice of protest on us.

I love my soldiers, but I do not know how they gain if we reject Fawad Khan. This is a talented actor who, though a foreigner, made a remarkable contribution to India’s social evolution this year when he played a gay man in Shakun Batra’s uncommonly sensitive Kapoor & Sons, a role that had been rejected by several Indian stars. When I asked him about it in an interview in June, Fawad said: “By not doing such films we simply shut it (homosexuality) away rather than trying to understand it... Besides, with the kind of difficulties we’re facing as a global society where we’re having trouble getting along, if anything this is just more love in the system rather than adding conflict.”

This is the man you wish to shun because terrorists murdered our soldiers? The argument that he has not made a statement on Uri hardly holds water since Indian film artistes usually stay silent on political issues, and those who have spoken up – like Aamir – have been harangued for doing so by the same ideological group largely behind the demand for a comment now from Fawad. 

So let us make a deal: feel free to deprive yourself of Fawad or any other Pakistani artist you choose, just make sure you do not bully the rest of us into doing so too.

(This article was first published in The Hindu Businessline’s BLink on October 8, 2016.)

Link to column published in The Hindu Businessline:


Previous instalment of Film Fatale: It’s Not “Regional”, Dammit, It’s “Indian”